Ask anyone on the street to think of the first thing that comes to mind when the name Bosch is mentioned and one would likely receive answers pertaining to power tools and household appliances. Pose the same question to an automotive enthusiast, however, and you’ll end up getting bombarded by mentions of brake, electronics, steering and injection systems plus many more – such is the extent of the firm’s product portfolio.
Founded by Robert Bosch in Stuttgart in 1886, the multinational engineering and electronics firm has grown to become the world’s largest supplier of automotive components and systems – and what better venue to showcase its forte than at the brand’s biannual International Automotive Press Briefing.
Held at its Boxberg proving ground, said test facility covers a total area of approximately 230 acres and features a variety of tracks, each built to present a different kind of challenge to drivers and vehicles alike. Additionally, a 3 km-long high-speed oval encapsulates the aforementioned multitude of test circuits.
For 2015, Bosch has decided to parade (many) test vehicles that were equipped with technology designed to emphasise three key criteria that it predicts will become more relevant in the automotive industry – electrification of combustion engines, automated driving and vehicular connectivity beyond entertainment.